In order to independently conduct successful website promotion in search engines – you need to understand the peculiarities of their work and recent developments and trends in their algorithms. To do this, read various articles and blogs to promote. Interface Yandex and Google is constant only for the user, but the principles of analysis, sites and criteria for their assessment of search engines are developing continuously. So keep abreast of new techniques to promote websites need to be constantly. The newspapers mentioned IBM not as a source, but as a related topic. For example, the ability to make some time ago were popular methods of promotion of the site by placing links to him in the directories of other sites and services.
Now this method will no longer work effectively. Of course, the share of traffic from storonrih sites it will increase, but that increase ranking in search engine does not give. The same applies to the various "Click-under – if they had previously been effective, but now the same Yandex mercilessly" takes off down rating of such sites, and many of them have lost the turned position. Speaking in general – a link exchange is best done "Fair" means and only with reputable sites with high traffic, it is in such a situation, the exchange will be mutually beneficial. The latest trend in this area – website promotion articles – that is, by placing on third-party sites unique articles with the link above to the desired resource. This approach is welcomed by all search services as the most objectively reflects the fact that the site is interesting for users.
However, this method is cost- tebuet a lot of time – but its reliability and the legality of "making it the best investment. So starting a project, you must understand that his promotion would have to make some efforts, which may be significant, as well as time. And at the same time try to make your life really interesting, and the right people. But all at will in the future, the main result – a successful project, regardless of its thematic orientation.