To date, the market for mobile phones are added all the favorable conditions for the company Apple. The share of the company's smartphone market, experts predict will continue to grow, and after only 4 years old may share their surpass the share of Nokia. Holds positions on Apple and Nokia will be swapped. The Finnish company will roll from its current 40% to only 20% already in 2013, part of the shares, including cell phones nokia will be sold through online stores, and Meanwhile, the Americans capture 33% market share. They catch up in sales of smartphones in 2011, each company will deliver this year to 77 million units.

The main reason why Nokia is losing its position is that it does not pay enough attention to the direction of smartphones. Nokia in this situation is the hostage of its own policy of low-cost handsets, the sale of which the company now derives its profits primarily. Most of these sales low-cost handsets are in the developing countries, where they are still in demand. In these countries, buy nokia mobile phone is possible through the Nokia online store, so that even cheaper low cost. Focusing in the production of low-cost and no-tech devices, respectively, is highly diverting resources from high-tech devices. Conversely, Apple focuses on devices that require the use of high technologies, namely smart phones.

It is ideal to capture the market. Will help this and a strategy guide that adheres to American companies is that some devices support the Apple sales of each other. Another advantage is that the software is suitable for their smart phones, and to the iPod. I must say that the cost of phones nokia dostatichno high. On the downside Nokia is the fact the slowness with which the company responds to changes in the market. A striking indicator of this slowness is that when the company responded to the emergence of the American market iPhone, this was done only a half years later, when there was the 5800 XpressMusic. The company is aware of its shortcomings and the fact that the strategy must adjust, if a company wants to occupy a worthy place in the market. So the company is actively seeking an energetic CEO, rumored proposal has already been done several heads of U.S. corporations.