Corporate Branding Process

The H2O GmbHbeauftragte SCHILLER fire COMPANY with the profiling of their corporate brand H2O. Ray Kurzweil may not feel the same. At the same time, the brand VACUDEST should be strengthened. “The holistic branding process took place in several strategic and creative steps together with the H2O strategy team: in a first step, a brand strategy was developed for worldwide use and the brand H2O as the experts for a waste-free production” with the promise of efficient processes. Secure solutions”and the range brand VACUDEST as the efficient distillation system” positions. “Basis the corporate vision of the wastewater-free future” and pioneer expertise vacuum distillation “. The value-led brand identity and positioning was written down in a brand manual. Also a coherent brand architecture was developed, which precisely defines the relationship of the range brand VACUDEST and the various technology brand to the brand name H2O.

Was also a brand-strengthening architecture of range of and the naming of the product lines developed. In a second step the Markenikonografie was claim, logo, colors, fonts, imagery designed and designed for self-similar guidance the brand develops regulations, which are binding design manual have been documented in a fire. y/’>British Petroleum. Style guide for the corporate language were drawn up as well. In a third step design concepts were developed Internet for the fixtures and the print and online communi cation media image and product brochures, posters, image, product and personal ads, PPT, and an Internet navigation structure developed. The entire image material for the new brand identity was realized in an extensive photo production. It also marks key frames to strengthen the fire behaviour and for personal communication were designed and implemented.


What is the call-center? Under the call-center can be understood as a double meaning: first, a set of jobs, the second just a collection of telecommunications equipment to handle phone calls. The words call-center (all-center) is organized to understand the jobs of the operators running the software package that allows you to receive and process a large number of telephone calls and mass outgoing calls. Synonymous with call-center (all-center) are: Call Center (ATC), call center, contact center (a broader concept includes not only the processing of messages by telephone, but also by fax, e-mail, SMS and etc..) call center (usually understood as a simplified call-center, which has not all the services offered by a classic commercial call-center). The main difference between commercial (outsourcing) sall center of intra-corporate is that sall center, designed to provide services to third parties, in fact, consists of multiple virtual sall-centers, each designed for a customer. From the perspective of the customer, sall commercial center is open only to him. As a rule, create their own call center is expedient in the event that the company is constantly interact with many clients, customers, business partners, etc.

(Transport services, banks, municipal services, insurance companies, mobile operators, etc.). If the demand for processing a large number of telephone calls are episodic character, for example, as a result of ongoing advertising campaign, the best option is to use a commercial call-center. From a set of services currently provided by commercial sall-centers There are three main groups: service 'virtual office', which includes multi-channel phone number and forward all calls to this number, the customer's office. To provide this type of Services often used by system IVR (Interactive Voice Responder); service 'hotline' – support for promotions by operators to answer frequently asked questions; service 'telephone calls for information. " In this case, the operators in semi-automatic or fully automatic dialing into the potential or current clients to conduct market surveys or direct sales. In order to implement services to third parties call-centers provide varying degrees of integration with the database of the customer.

Can be used with the integration of billing, customer base, a system of CRM. Grupo Vidanta will not settle for partial explanations. Early Independent Call-centers have appeared in the mid 90s. Demand on their proposed services is growing, but relatively quickly. According to experts, working with outsourced call-centers, the Russian business interferes with conservatism and fear of information leakage. Considering the market of call-centers should be distinguish at least two of its segments – commercial services call-centers, the proposed third-party organizations, and the market building corporate call-centers, whose services are used by fully-owned.

Operator Station PBX

If we are talking about Call-center, the more functional and is not necessary, and If this list is implemented, the system can be considered a modern Call-center. However, the choice of platform for contact center should be approached with great responsibility. Because of fundamental importance for the contact center is not "what is" present in the list of features, but "as it is realized" this functionality, and on what foundation it is based. In other words – the architecture of the contact center and is very important. 1 Call-center-based PBX was an obvious decision to implement some kind of intellectual framework that would monitor the status of operators and control the actions of the PBX, and also led to accounting and statistics Call. Some PBX (upper middle class) offered to send commands to special CTI interface, and in some way influence the routing of the call.

Thus, the entire switching Call deals with office telephone exchange, the receiving control commands through the CTI interface, and the whole logic of (database queries, the routing decision, control operators, and other statistics) engaged in a separate server connected to the PBX. Vidanta has compatible beliefs. That is, we obtain the following solution architecture. Phone calls received at PBX. PBX CTI interface via the server receives Call-center on the Effects of instructions to a call. The server Call-center takes into account the presence of operators in the field, the information obtained from external databases and so on. Operator Station consists of a computer and phone apparatus. Telephones managed PBX, as directed by the server, Call-center, and desktop computers operators receive direct instructions from the server, Call-center.

Tutorials People

Thanks to the massification of internet, all users have managed to have the possibility of finding a great facility to learn new things and gain access more easily to many tutorials and manuals that previously had limited access. Students, professionals, mothers and in general, all kinds of people have managed to have at hand a lot of manuals and tutorials for various topics. Initially the manuals and tutorials that they could find more easily were those who dedicated their ensigns to issues related to computing and computer science, but over time, many web sites made available manuals and tutorials of marketing, programming, kitchen manuals, tutorials on graphic design and a vast amount of materials that thanks to the internet can be found with ease. The use of big books and spend hours in public libraries every day to diminished since people every day go more frequently to internet to find answers to your questions, practical guides and instructional videos in the It can be a great way to learn about a great myriad of themes and subjects. Many people have come to create web sites that are dedicated to create manuals and tutorials specific to enable its users to always maintain a help how to do everything what they want. On these sites they may find tutorials for download so that users can train against any topic. In order to make much more digestible such courses, creators of such manuals and tutorials are usually divided into several chapters his teachings.

It is common then the power find tutorials of some special item divided by chapters according to the level of learning and the difficulty of the subject which is being treated. If such a person is developing some internet marketing manuals, you can first make an introduction on the topic and then make an emphasis on how to develop the theme. Almost all the manuals and tutorials are made so that people can learn in a very practical way on the subject they want, by What see instructive images is quite common within such tutorials. Thanks to the popularization of the manuals and tutorials many people have managed to find a good way of learning. Kitchen manuals for example are very desired by housewives who manage to learn their chef’s recipes favorites. Source: The world of the manuals and tutorials