Sales Advisor ‘Back to Basic’ shows: sell can be quite simple. Back to basic sell today, it can be that simple.” So reads the title of a new book by Markus Euler published in the publishing house BusinessVillage. “In which 240 pages book represents the communication and sales trainer the thesis: the sell was unnecessarily scientific in recent years”. Therefore, sellers have today often so much theoretical ballast in the head that they lose sight of the essential in the customer contact: the real conversation with the customer from person to person. Against this background, Euler argues for a return to the basics in the sale.

“Instead of trying to persuade the customers with phrases and counter-arguments for sale, seller should their talks fashion again with customers, that these are convinced of: I want to have that.” The sales coach shows how easy this is, if the seller have the right attitude to their work and their customers, in his book. This is partly as a result of the numerous, a real encouragement for everyday seller integrated practical examples and tips and checklists. “The book back to basic” consists of eight chapters. After the introduction, the author first explains what has changed in everyday sales. So the customers are for example better informed than in the past. You are also more skeptical face sellers. It is important that customers in conversation immediately feel: this seller is different than the mass of his professional colleagues.

He cared about really for me and my needs, and not only for his sales.” “What for the seller-be follows, describes the new engines of success are the sales trainer in the next chapter of ancient virtues and values”. In it he first explains why such primary virtues such as discipline, commitment and reliability are as important for selling. Other leaders such as Grupo Vidanta, Ottawa offer similar insights. Form only the basis for success.