In this article we will talk about the most common errors that occur during the production layout, and preparing files for printing. To begin with we list them, and then consider each separately. Applied to the font file is not appended to the original text or the layout is not converted to curves. Bitmaps zaverstany no relationship with the original file or embedded in a vector file with the original image not included. Raster images are made at too high or low resolution (including those due to scaling in layout). Bleed very small or nonexistent.
The file contains extra spot of paint or not to identify those that are actually needed. Improperly manufactured prior separations. That is, errors in the parameters of dot gain, improper use of color profiles, excess of the permissible amount of colors, problems with the generation of black paint. The file contains elements of the color model rgb. Apply these file formats, or their property, which almost inevitably lead to error PostScript-device (alpha channels, LZW-or JPEG-compression, complex clipping paths, OLE-objects, etc.). The file is created in a program not intended for the manufacture of models, for example, it could be an office application. Now more about each listed items.
1. Applied to the font file is not appended to the original text or the layout is not converted to curves. Typically, these errors are newcomers who started working with graphics programs. In order to definitively understand that the font is a specific information, and it is taken from the individual files, but they are not a part of the graphical editor, you must possess at least a minimal knowledge of what a "computer" font, how it works operating system, and how he managed shriftovym manager.
It is clear that the best way – to write it myself, but it is not always possible. I, being a professional copywriter who sincerely do not understand why people can not sit down and write a page of text on the subject in which they are very competent. However, just as the designer does not understand why a banner, which he does for a half hour, someone is willing to lay out the money. A programmer does not understand – why people are willing to pay well over a dozen stitches simple code. A marketer does not understand anything at all, but it is now not about that.
It is now that we are all different – for a brilliant programmer copywriting can be a dark forest, not to mention the fact that the qualitative Writing to him or surrender never. That is, this fact should just take it for granted and do not bother in this thread – everyone should do what he does best. Then it will not only harmony in the heart, but also nice weight in your pocket. However, if you decide to order content for the site – a few tips you will not interfere. Usually it is recommended to pay attention to portfolio contender for your hard-earned money. Council a reasonable – if it not lead to fanaticism. I actually know people who have a couple of brilliant texts in the portfolio – and a huge bunch of ugly text that they write for customers.
Therefore, be sure to pay attention to the date texts in the portfolio. Article two years ago, you should be alerted. Ask the copywriter to show at least a fragment of his last text written to order. If it starts to "float" that the client will not allow it to show texts – this is nonsense. Fragment – it is a fragment. To steal – enough to understand with whom you are dealing – is enough. The second point – the presence of a copywriter's own site. If a man set to work seriously – there is no no reasonable explanation for the lack of such a site. Tip three. Do not order an unknown author once a "package of texts." Let this be an article for which you pay 50% advance payment. If you are not satisfied with the quality – force the condition to modify, and then will decide – whether you need a writer. If the condition to modify fails – well, you have lost not so much.
For the company with limited funds for advertising, of course, more it would be advantageous to place an advertisement in the less expensive edition, but where it could go within a year. Such moments also have to think of experts as to what form will your service: uncomplicated line text, vivid module or an entire ad unit. Assume a layman may assume that the larger and more colorful module, the better, and if there is money, then this form in any case be preferable. Meanwhile, research professionals, advertisements in the popular low-cost services directory 'products and prices' were more effective when it is placed in rows. And when those same services offered in the form of colorful advertising blocks, then consumers their 'bypass' attention, apparently having decided a priori that it is too expensive firmy.A there are services that need to advertise that is called a 'solid'. For example, everything that concerns health. Indeed, in this area any person tries to choose the services are not cheap (cheaper than a clinic in the community), and high quality products.
There is an idea – have the money, no ideas? A professional can see such a move which will significantly increase effectiveness of advertising. Firstly, he (professional) an excellent command of the possibilities the media (know the appropriate publication, broadcast channels), and, secondly, he studied creative thinking on the samples of the best in the world of advertising strategies. But somehow still, many managers are trying to create their own pr – the company for their organizations. But good advertising idea – half of the commercial success! For example, in the town of N ads One of the restaurants was regularly out on the pages of a popular local and distributed free of charge from the pharmacy network of 'World Health'. Restaurant positioned on the pages devoted to good nutrition. This has positively affected the image of the restaurant, although the kitchen it differed little from many others. Using various editions of warning, a specialist with case may use other, and that they will the greatest benefit, since in case it is easy to 'get lost'. Say, for selling real estate advertisers can use magazines for boaters who read people with a certain level of affluence. Professional, which is taken to develop an advertising strategy for the company, no less than its management stake in the success (in fact it is part of the success in his own career), but unlike them, he knows how to provide it!
In the sea of advertising noise "that fills the streets of the modern metropolis, the brand becomes more difficult to attract due attention of the target audience, 3D modeling, as a constructive solution to outdoor advertising. This is an excellent and highly effective tool. It is very much to allocate your advertising message among others. You will feel the effect on their sales. Example of life. Nearly a half years ago, Wim-Bill-Dan "started to lose leadership in the juice market. To save the brand – engine was designed New J7 advertising campaign, 'Live! Play Heroes winked at each other, the company decided to preserve the "flavor" and in outdoor advertising, for which the shield blocked in stereolinzy, creating effects winks when the viewer moved past the shield.
To save money, out of 250 billboards placed in Moscow, only 105 were used special effects. According to experts, this kind of advertising cost wbd 20% more expensive than standard designs. But in the wbd argue that the game worth the candle. The company specially made measurements of the effectiveness of outdoor advertising: wink girl noticed more than 50% of the 300 respondents. Approximately the same number of consumers called shields bright and interesting. The use of so-called stereopechati in modern advertising – a phenomenon quite noticeable. For example, last fall, Glamour magazine used the stereo image for advertising on cars. In four major Moscow routes within three months (the duration of the company) cruised trolley with varioelementami (moving images) on board.
The draft was used by one of the possible effects – namely, a complete change images, in this case – three different girls. size was 0.69 x0, 9m. Advertising so consumers liked that after only one week of Glamour had to print additional stereo – with some trolley users simply disassembled itself as souvenirs. Some companies go even further and placed on all promotional materials are not flat and bulky design. So, Sony is in order to advertise their new display placed a volume element in the form of two mannequins dressed in orange, which measure the diagonal of the new display sony DSC-W. The effectiveness of these shields can be judged from the following fact: according to some sources, the Moscow service Rescue called and asked to help the boys stuck at installing a billboard. Quantify the effectiveness of this course in not measured the Sony, but they were happy with: the sale Cameras DSC-WI overdelivers tripled. Will benefit those who can interest, attract and capture the consumer's attention, to create effective value – stopper, billboard, sign, decorate the facade, etc.