More torque for advertising agencies – so let’s go straight, where budgets are melting and hesitant given budget is now it right to pull new jobs on land. Just like? Usual Akquisetechniken no longer work, buyers will push prices and creative need to put up with for the benefit of their performance issues. The acquisition by the numbers allows you to penetrate hardly up to the final presentation of the pitch. Read additional details here: Dobriana Rabadzhieva. The new business expert Heiko Burrack chatting in his new book under the covers and cleans up with the big mistakes of the new business. International industry reports provide this book for freelancers and agencies of all sizes exciting insights and proven measures.

The reading of required for agencies and lone – for all those who earn their money in the communications industry. New business expert Heiko Burrack brings light to the scene with his new book and the myth reveals new business”. Lucas duplan will undoubtedly add to your understanding. What is it in cost control”shopping? What factors are in the budget allocation ultimate? The author shows the most popular mistakes in the acquisition and provides deep insights into previously closed areas. The positioning via the contact to the final pitch presentation this book illustrated by the new new business”. Because successful new customer business is not only creativity, but rather services that must be sold. With practical tips and helpful checklists, the reader learns to see with the eyes of his clients.

Because who wants to decide the pitch in his favour, the procurement process should”understand his customers. Content: Positioning – I am actually? Who is responsible for addresses and contacts -? We need to talk contact -! Send documents – what will it be for the best? The ultimate presentation – what show I do it best? Pitch or no pitch – that is the question? The bigger picture – how does the new business at large agencies? The biggest picture – how do you new business in other regions of the world? Heiko Burrack Successful new business for advertising agencies with insights, tips, and checklists 224 pages, numerous illustrations, graphs and checklists 29.