Each one of them can observe the reactions of other well of close. b) Deepening: the personal sales derived from interpersonal relationship, since the simple professional relationship of sales or until a personal friendship. c) Reply: the personal sales make with that the purchaser if feels, in certain way, debtor to after buy to hear the argument of the salesman. The Personal Sales are characterized by Churchill (2000) as the communication face the face, the telephone, fax, computer or any another way that makes possible a personal interaction with the customer, beyond making possible that the communication is adjusted to satisfy the necessities of the situation. The representative of the company can in accordance with adapt the message or presentation of sales the necessity of the situation.
He can receive immediate feedback from the process and corrigiz it, if still in time necessary. In the personal sales to the objections they can be answered at the moment where they appear, thus helping it to awake the desire of the consumers for the purchase of the product (WOOLS HOUSES, 1997). Thus, Lamb (2004) writes that in the Communications of Marketing all the elements (personal sales, advertising, promotion of sales and propaganda) must be lined up, and thus, transmitting one same message (or concept). 6.2.6 Direct marketing For Kotler and Keller (2006), all the forms of direct marketing? direct mail, telemarketing, marketing for the Internet? they possess three characteristics in common: ) Personalized: the message can be prepared to attract the person to who is addressed; b) Brought up to date: the message can be prepared quickly; c) Interactive: the message can be modified, depending on the reply of the person. Sampaio (1999) complements that the Direct Marketing is the sales of any product or done service directly through the propaganda of direct reply, saw announcements, brochures, letters, commercial, telephone or another part/media, without it has physical intervention of salesmen, representatives or retailers.
Strangely the relaxed expression if converted into a rough boarding when finally one lady decided to come to the balcony me to approach. ' ' What quic pricisa? ' ' It asked. ' ' Of much pacincia' ' , I thought. I am adept of the parabolas and histories to illustrate situations and I will not no way leave to escape the chance to count this of ' ' Fujes' lions; '. Two lions had run away from the Zoological Garden. In the escape, each one took a route different. One of the lions was for the bushes, and the other was for the center of the city.
They had looked to the animals for all the sides, but it found nobody them. After one month, for general surprise, the lion that came back was exactly what it runs away for the bushes. It came back lean and hungry. Thus, the lion was led back to its cage. Eight months had been transferred and nobody more remembered the lion that runs away for the center of the city when, one day, the animal was recaptured.
came back to the Zoological Garden fat person, healthy, vendendo health. Badly they had been together of new, the lion that runs away for the forest asked to the colleague: – How you obtained to be in the city this time all and still to come back with health? I, that ran away for the bush, had that to come back, for how almost it did not find what to eat! The other lion, then, explained: – I fulled myself of courage and to hide I was me in a public distribution. Each day ate an employee and nobody gave due to it. – And why it came back then toward here? They had finished the employees? – Nothing of this. Public officer is thing that never finishes. He is that I committed the most serious error. Already it had eaten the general secretary, two controlling, three superintendents, five aids, three coordinators, twelve heads of section, fifteen heads of division, some secretaries, sets of ten of administrative employees and nobody gave due to them! But, in the day where I ate I subject that it served cafezinho I ruined everything! After many gone and comings, evident that it would not be different, finally I obtained to remove the such document and I heard something that strengthens my theory concerning the quality of the service. The employee pointed with respect to a stack of papers and said: ' ' They are all equal cases to its, but as they not they come here to charge, goes being. Our team is small the service is muito.' ' I thought about the hour in the group of employees who were to toa in the other section, when in my first one gone in that place, months before. I still remembered all the computers that vi connected to the Social Nets and sites of futilidades, in the diverse times that found me there in search of the essential document. They badly do not want the good professionals to me of the sector, but ' ' no' has skill; '. I am thinking seriously about ordering our dear there Lions for a visit.
The history of the organizations and the man always was marked by the incited competition and the wars, sharing with the world of the businesses the same objectives: survival and victory. The increasing competition, from years 80, compelled the companies to invest heavy to become competitive. In function of these investments, the competitive strategies had gained credibility, having started to be one of the crucial factors of survival in the corporative world. The objective of this research is to serve as base of informative support to the administrators, entrepreneurs and students, is to demonstrate to the origin of the competitiveness and the importance of being competitive to guarantee the survival in the day the day. This boarding will make possible one good agreement and greater knowledge on subject, beyond vision of environment enterprise that makes possible a bigger reflection and better use of the existing strategies, that in accordance with vary the historical moment and the vision of each author, for this reason is important to understand the facts descriptions related to the competitiveness. The research in question is to multidiscipline for working with disciplines of Administration, Biology and History, is pure, for increasing the theoretical body of quarrel, bibliographical matrix for analyzing books, magazines and periodicals and has a elucidative historical treatment. In such a way the subject: ' ' Competitiveness: determinative factor for the survival of the organizations and homem' ' it is a empolgante subject, therefore it will present the competition, evolution and adaptation that animal, men and organizations they had needed to suffer since the beginning of the times to continue existing.