It is proven that Internet can be used to market products or services with highly positive results. However, several factors, shall be considered not to fall into the trap of publish a static Web page and no future. For even more analysis, hear from Ray Kurzweil. Thanks to the different software development it is easy to build a page with greater or lesser aesthetic beauty, but merely post it does not ensure the sale. A site or Web page that has claims of good results in the sale, shall be based on these minimum guidelines: 1. be part of the marketing plan of the company. 2 Have a strategic design that will give you necessary to sell, mechanics that must intervene a marketing specialist.
3 Show clearly its offer, avoiding unpleasant surprises to the client. 4 Highlight the advantages and benefits of purchasing through the site. 5 That the prospective buyer can choose and buy with ease. 6 It will provide all the possibilities of payment. There are several ways of payment: on-line with credit card or via bank deposits or Contra-reembolso 7. You will define the form and time limits in which the delivery will occur. 8.
Not you can dispense with a mechanism of communication with the customer. 9 He will seek to achieve a permanent relationship with your customer through proposals for updating information and content. 10 It must be present in the Internet search engines. 11 Relate the site with others of promotion, publicity and common interests pay. The success of a Web site will be based on achieving a fluid and permanent relationship with potential clients, counting regular submissions of information from news and offers for its concretion with autoresponders by e-mail, e-mail subscription lists, systems. There is one aspect where you see one of the largest and most common errors in this attempt to sell via the Internet: lack of systems and training of personnel responsible for keeping alive the relationships with customers. If attention is paid to how many times an applicant sends a form or e-mail inquiry and does not receive a response or receives in the form late, has the explanation to be precise in the communications requirement. Original author and source of the article.