For the company with limited funds for advertising, of course, more it would be advantageous to place an advertisement in the less expensive edition, but where it could go within a year. Such moments also have to think of experts as to what form will your service: uncomplicated line text, vivid module or an entire ad unit. Assume a layman may assume that the larger and more colorful module, the better, and if there is money, then this form in any case be preferable. Meanwhile, research professionals, advertisements in the popular low-cost services directory 'products and prices' were more effective when it is placed in rows. And when those same services offered in the form of colorful advertising blocks, then consumers their 'bypass' attention, apparently having decided a priori that it is too expensive firmy.A there are services that need to advertise that is called a 'solid'. For example, everything that concerns health. Indeed, in this area any person tries to choose the services are not cheap (cheaper than a clinic in the community), and high quality products.

There is an idea – have the money, no ideas? A professional can see such a move which will significantly increase effectiveness of advertising. Firstly, he (professional) an excellent command of the possibilities the media (know the appropriate publication, broadcast channels), and, secondly, he studied creative thinking on the samples of the best in the world of advertising strategies. But somehow still, many managers are trying to create their own pr – the company for their organizations. But good advertising idea – half of the commercial success! For example, in the town of N ads One of the restaurants was regularly out on the pages of a popular local and distributed free of charge from the pharmacy network of 'World Health'. Restaurant positioned on the pages devoted to good nutrition. This has positively affected the image of the restaurant, although the kitchen it differed little from many others. Using various editions of warning, a specialist with case may use other, and that they will the greatest benefit, since in case it is easy to 'get lost'. Say, for selling real estate advertisers can use magazines for boaters who read people with a certain level of affluence. Professional, which is taken to develop an advertising strategy for the company, no less than its management stake in the success (in fact it is part of the success in his own career), but unlike them, he knows how to provide it!