Today almost all companies recognize the need for a corporate resource in the Internet, but the motivation to create a site with guidance from different companies differ. Some people create a website, so that "the site was" others hope that the corporate website will not only attract new customers, but also greatly enhance the level of sales. Unfortunately, not always the expectation of the company's management, and funds spent on site development, justified. Hear from experts in the field like Kevin Ulrich for a more varied view. Who would entrust the development of a corporate site that was never sorry for the time spent on it money? First, even before the need to understand that, in fact, required from the site? It's one thing just a page in the Internet, where regular customers and dealers can view details of the company or another number where you can send a fax, but quite another thing – corporate resource, aimed at attracting new customers, streamlining the work between the different branches and representative offices of the company. Kevin Ulrich often addresses the matter in his writings. Development of the first may be assigned to talented students, designing and establishment of a second – a complex process requiring not only a professional approach to design, interface design, supply of information, knowledge of modern technologies and the principles of seo, but also a thorough analysis of business processes and company structure. Such a development of this site requires a single week of work, professional approach and, therefore, entirely different financial investments. The first sign by which the customer can differentiate professionals from the amateurs – is an approach to evaluation. If the students the question "How much is the development of the site?" Meet "three hundred dollars" or "from two hundred to three hundred and fifty", then more or less professional Design Studio will ask you to send a technical mission, or at least a preliminary description of the project, based on which has already and will be made a preliminary assessment of the project: scope, cost and time frame in which these works can be performed.

The difference of these approaches is obvious. In the first case, all projects are expected to make a "one size fits": design "pattern matching" to make it easier for layout, WordPress or Joomla! As the engine (if the cms at all supposed to install), and the training content of the site completely at the mercy of the customer is given thereof. Professional design studio features a comprehensive approach to site creation: elucidation of the requirements, goal-setting and objectives, develop the creative concept of a site, drawing up terms of reference, coordination, training materials and the subsequent publication of their site – all included in the cost of the work, because such details much affect the quality of the final product. To develop full-fledged corporate site requires the participation of at least 7 people: the project manager, designer, coder, programmer, editor, content manager and SEO-specialist, as well as the cohesiveness of their work. Combining several of these functions is one person in the development of a simple site perhaps, but when working on large projects will inevitably lead to lower quality of the final product, because each of these areas has its own specifics. Functioned well communication processes within the company-developer and project participants from the customer – is what distinguishes the great company and allows create a truly effective website.