Booking portals as competition for online bookings; How professionally respond to bad reviews in the hospitality business the online reviews by a love-hate relationship is dominated. “As the risk through the heavy comparability of service overnight” increase is a strong importance the opinions of previous guests. In addition to location and price, guest reviews have become an important criterion when choosing a hotel. Hoteliers here are facing two problems: you must first encourage your guests to leave any reviews and second professional can deal with that for all the criticism that can be found. The hoteliers to handle this challenge differently. At Marriott, you think: already a critical vote at 20 positive reviews could adversely affect the performance of customers.
For this reason, no reviews on marriott.com would represented. Other major hotel chains including Best Western international act exactly in reverse and try to tackle another problem is. Take the hotel reviews aware on their portals, to deter potential guests of look at tripadvisor.com and book your room there also. Tip: Each direct booking via the website saves money, which he otherwise would have to pay Commission to the respective booking portal the hotelier. The leading hotel rating portals tripadvisor.com and holidaycheck.de represent a big competition in the battle for online bookings in Germany. And not only that, it develops a real assessment industry increasingly. So the industry reveals top hotel”, that a hotel consultant on TripAdvisor has made a user, who in seven years 32,300 reviews submitted has twelve per day or roughly. Even the FBI should now investigate the booking platform, since there have been over 3,000 cases of obvious manipulation in the ratings over the past twelve months. Booking.com also lost in court against a hotelier: the judge of the Berlin regional court prohibited the booking platform, top positions in ratings as an advertising space to sell.